As a copywriter I specialise in fashion, luxury brands, travel and hospitality. Past work includes a range of projects for Soho House & Co, a series of travel brochures for high-end providers including Four Seasons, and a stint in-house at Dorchester Collection, whose properties include the Beverly Hills Hotel and the Hôtel Plaza Athénée.
On the fashion side, I’ve written editorial content for eBay and created a magazine for Speedo Sculpture swimwear. While on staff at ELLE and The Times, I wrote or edited promotions for brands including Next, UGG Australia, GHD and BrandAlley.
I’ve also worked as a copywriter on corporate projects for the payments provider Worldpay and the global law firm Withers LLP. Both called upon me as a non-traditional copywriter because they wanted to stand out in their markets.